At Market Insider, after reviewing thousands of portfolios, one recurring problem stands out: most investors struggle to sell.

 

It’s not about lacking knowledge or information, but about emotion overriding logic at the exit point.

 

Research from DALBAR shows the average equity fund investor underperforms the market by 4% annually, mainly due to poor timing and irrational decisions.

 

The real challenge isn’t buying—it’s knowing when to sell.